about
founder
ethan labouisse
Left film production to build Act Five. Harvard / Berklee '23.
Ethan studied film and music at Harvard and Berklee, then worked in traditional production before realizing the model was broken — too slow, too expensive, and too rigid for the pace modern brands need. He founded Act Five to merge cinematic craft with generative AI, giving DTC brands and startups access to production-quality creative without the production-house price tag.
how we work
filmmaker-led, ai-native
Every project at Act Five starts with a filmmaker’s eye — story, composition, pacing, and emotional arc. We then execute through an AI-native pipeline that lets us iterate at a speed traditional production can’t match. The result is cinematic creative that feels like a full production house built it, delivered in days instead of weeks.
This isn’t about replacing human creativity with automation. It’s about removing the bottlenecks — scheduling, location logistics, revision cycles — that make traditional video production incompatible with the velocity DTC brands need to win on paid channels.
who we serve
built for brands that move fast
We work with DTC brands, startups, and SaaS companies that need a high volume of quality video and still creative — Meta ads, product hero videos, launch spots, UGC-style content, pitch deck visuals, and everything in between. Our clients typically face the same problem: their creative demands outpace what traditional agencies or in-house teams can deliver. Act Five closes that gap.